Alessandro Gherardi – Stand Pitti Immagine Uomo 94

The style of a handmade, ironed and ready-to-wear shirt has inspired the design of Alessandro Gherardi for Pitti Immagine Uomo 94. A rational, minimal, zen space inspired by craftsmanship and innovation, the two main features of the Brand Identity. The Stand comes to life through only few clear architectonical elements and one material as protagonist: a white and clean cotton-tissue that comes tighten to iron structures to let its transparency and weave clearly visible. The shirts exposed comes simply putted on hangers or folded on elemental shelves, becoming the only decorative element of the stand.

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